No one likes to be bored. The problem is that many seemingly exciting events are actually boring. How can we tell?
No one takes action.
A truly unforgettable experience will lead to action. An exciting event without action is like eating a donut—a quick high with almost no nutritional value. An unforgettable experience is like a 5-star meal—you have a great experience and leave feeling nourished.
Join author, speaker, and experience designer, Phil Mershon, as he teaches lessons he’s learned in over 30 years of related work. He’s organized large conferences like Social Media Marketing World. He’s planned and led over 1000 worship services for numerous types of churches. He’s been a highly-rated corporate trainer at Koch Industries. He’s led fundraisers and intensive trainings for non-profits. In all these places he’s learned some common elements of highly impactful events and experiences.
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