Billions of dollars are spent on events every year, yet, for most organizers, it’s difficult to
answer: “How was the event?” With today’s attention economy being filled with social media
alerts, overstimulating digital content, and mega entertainment, many event organizers struggle
to create experiences that keep attendees engaged, leaving them bored, uninspired, unchanged,
and sometimes even critical.

Leaning into his broad experience with corporations, as well as non-profits, Phil Mershon
demonstrates how many planners spend too much time and money on the wrong parts of an
event — the bells and whistles that wow for a moment, but rarely create a lasting impact.
Unforgettable illustrates to event organizers and thought leaders the recipe to make their events
stand out, creating the lasting transformation they desire. Revealing the five threats — and
remedies — that frequently derail the impact of events, Mershon emphasizes the importance of
creating opportunities for memorable and meaningful moments to produce experiences that keep
attendees talking about the event for months, and years, to come.

“Phil Mershon is the master of creating memorable experiences. Unforgettable shares the
secret recipe to turning a mundane event into a moment that can last a lifetime. This is the future
of business and the blueprint of what it takes to stand out in today’s noisy world.”
 —Jesse Cole, owner of the Savannah Bananas

“Anyone can host an event, but only the greats know how to create a memorable experience.
In Unforgettable, Phil Mershon generously shares everything you need to know about how to
create experiences that change how people feel, think, and act. This is the book we’ve been
waiting for. Highly recommended.”
—Michael Port, New York Times bestselling author of Steal the Show

“There is no quicker way to deepen relationships with customers or our team than creating an
unforgettable event for them. All the more reason to get it right! Phil has systematized,
categorized, and simplified the ultimate recipe for memorable events. Whether it’s a live Zoom
conference, a small retreat for your team, running a large conference, or even throwing your next
birthday party, Unforgettable needs to be at the top of your list.”
—Chalene Johnson, New York Times bestselling author of Push and host of The Chalene
Show

“I love creating unexpected, magical moments at the events I create. But to be honest, I’ve
never had a recipe or a formula for doing that. It’s mostly instinct and art. Finally, Phil
Mershon—in his book Unforgettable—has provided a way to create that recipe for me and
thousands of event organizers and creators. Now my team can create unforgettable experiences
whether I’m there or not. So can you!”
—JJ Virgin, New York Times bestselling author of The Virgin Diet, Founder, Mindshare
Summit