Phil Mershon

Phil Mershon

Founder/CEO of

Unforgettable Experiences

Phil Mershon is a master of creating memorable event experiences that captivate audiences, boost retention, and drive revenue. Through his Unforgettable Experiences program, he teaches event planners to design gatherings that leave lasting impressions and build strong attendee loyalty.

Why?

Phil Mershon helps event organizers and thought leaders make their events unforgettable by crafting moments that captivate, inspire, and transform. His services range from event coaching and speaking engagements to customized experience design, all rooted in his Unforgettable Event Experience framework.
Phil Mershon, Founder of Unforgettable Experiences and Director of Experience for Social Media Examiner, has devoted his career to designing events that resonate. With years of experience, he offers a comprehensive suite of services, including coaching, keynote speaking, and strategic event design consultations. His book, Unforgettable: The Art and Science of Creating Memorable Experiences, provides insights and strategies for anyone looking to create events that foster engagement, increase revenue, and drive brand loyalty. Phil believes unforgettable events are crafted through deliberate experience design, and he’s here to show you how.

Blog

Recent posts

Stop Managing Events, Start Orchestrating Experiences: Lessons from an Operations Expert

“Your checklists are killing connections.” When operations expert Jordan Gill dropped this bomb during our recent interview, I had to pause. Here was someone who built her reputation on...

The 48-Hour Event Death Spiral: What Taylor Swift Knows About Keeping Your ROI Alive

Your event ends on Thursday. By Monday morning, it might as well never have happened. Harsh? Perhaps. But according to customer experience expert Brittany Hodak, we’re facing a crisis in event...

More Dancing and Fewer PowerPoints: The Surprising Connection Between Dance Breaks and Event ROI

When was the last time you danced at a business conference? If you’re like most people, the answer is probably never. But after speaking with event innovator Sigrun, I’m convinced...

The Science Behind Memorable Moments: Why Live Art Succeeds Where Powerpoints Fail

In a world drowning in PowerPoint presentations and endless Zoom meetings, event organizers face a critical challenge: how to create truly memorable experiences that transform audiences and drive...

Creating a High-Touch Event for Advanced Content Creators: Lessons from the Flavor Media Summit

The landscape of food blogger conferences is crowded with events catering to beginners, but what happens when content creators outgrow basic “how-to” sessions? The Flavor Media Summit...

Beyond the Basics: Activations & Decor as the Secret Ingredients for Unforgettable Conference Experiences

Have you ever walked into an event and felt uninspired—like the organizers were only focused on the speakers and the content? Meanwhile, the surroundings felt like an afterthought. The truth is...

Authorship

Publications

Master Unforgettable Experiences: Essential Guide for Event Planners

Phil Mershon,
Published

Welcome to Unforgettable Events, your premier destination for mastering the art of crafting unforgettable events. For event planners eager to elevate their gatherings, Phil Mershon...

About Phil

Phil Mershon helps event organizers and thought leaders make their events unforgettable by crafting moments that captivate, inspire, and transform. His services range from event coaching and speaking engagements to customized experience design, all rooted in his Unforgettable Event Experience framework.
  • Event Experience

    Strategies and frameworks for designing events that captivate audiences and create lasting memories, from beginning to end.

  • Customer Experience

    Techniques to engage attendees deeply, ensuring each interaction resonates and builds loyalty.

  • Event Musicology

    Insights on using music to enhance the event atmosphere, foster emotional connections, and support memorable moments.

What They Are Saying

Positive Mentions

Unforgettable is a blueprint on how to pay fanatical attention to the details and build a lasting experience in your industry or outside. Mershon’s magic applies to all business models. He shows how to turn mundane transactions into memorable moments.

John R. DiJulius III

Author of The Customer Service Revolution

"There is only one thing marketers agree on: You must be different. Stand out. When it comes to events, Phil Mershon is the wizard. Consider this book your go-to guide for events success!"

Mark Schaefer

Author of Marketing Rebellion

"There is no quicker way to deepen relationships with customers or our team than creating an unforgettable event for them. All the more reason to get it right! Phil has systematized, categorized, and simplified the ultimate recipe for memorable events. Whether it’s a live Zoom conference, a small retreat for your team, running a large conference, or even throwing your next birthday party, Unforgettable needs to be at the top of your list."

Chalene Johnson

New York Times Bestselling Author of Push and Host of The Chalene Show

Credentials

Licenses & Certifications

Standards of Excellence

Issued by: BlitzMetrics
Issued on: 1/1/2024

Content Marketing

Issued by: BlitzMetrics
Issued on: 1/1/2024

Course Builder

Issued by: BlitzMetrics
Issued on: 1/1/2024

Education

Degrees

Bachelor's of Science in Computer Science

Champlain College
From: 5/2018
To: 5/2020

Recognition

Awards

Some Award
Issued by: Some Org
Issued on: 1/1/2024
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