Phil Mershon

NAMM

Phil Mershon

Phil Mershon is a master of creating memorable event experiences that captivate audiences, boost retention, and drive revenue. Through his Unforgettable Experiences program, he teaches event planners to design gatherings that leave lasting impressions and build strong attendee loyalty.

Stop Managing Events, Start Orchestrating Experiences: Lessons from an Operations Expert

“Your checklists are killing connections.” When operations expert Jordan Gill dropped this bomb during our recent interview, I had to pause. Here was someone who built her reputation on...

The 48-Hour Event Death Spiral: What Taylor Swift Knows About Keeping Your ROI Alive

Your event ends on Thursday. By Monday morning, it might as well never have happened. Harsh? Perhaps. But according to customer experience expert Brittany Hodak, we’re facing a crisis in event...

More Dancing and Fewer PowerPoints: The Surprising Connection Between Dance Breaks and Event ROI

When was the last time you danced at a business conference? If you’re like most people, the answer is probably never. But after speaking with event innovator Sigrun, I’m convinced...

The Science Behind Memorable Moments: Why Live Art Succeeds Where Powerpoints Fail

In a world drowning in PowerPoint presentations and endless Zoom meetings, event organizers face a critical challenge: how to create truly memorable experiences that transform audiences and drive...

Creating a High-Touch Event for Advanced Content Creators: Lessons from the Flavor Media Summit

The landscape of food blogger conferences is crowded with events catering to beginners, but what happens when content creators outgrow basic “how-to” sessions? The Flavor Media Summit...

Beyond the Basics: Activations & Decor as the Secret Ingredients for Unforgettable Conference Experiences

Have you ever walked into an event and felt uninspired—like the organizers were only focused on the speakers and the content? Meanwhile, the surroundings felt like an afterthought. The truth is...
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