Phil Mershon

Phil Mershon

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How Symphony Orchestras Can Compete in the Netflix Era

In an age where entertainment is available at the swipe of a finger, symphony orchestras face an unprecedented challenge. Netflix, Disney+, and other streaming platforms have transformed how people consume entertainment, leaving traditional performing arts scrambling to maintain relevance. But innovative leaders like Holly Mulcahy, Concertmaster of the Wichita Symphony Orchestra, are proving that live classical music can not only survive but thrive in the digital age.

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The Most Underrated Skill in Event Production: How One Producer Turned a Monsoon into Magic

When crisis strikes in event production, most people immediately think about logistics, backup plans, or technical solutions. But after interviewing Brooksie Hughes about the legendary launch of Bryant Park’s Holiday Market, I discovered something far more valuable: the ability to find joy in chaos. The Birth of a Crisis Picture this: It’s 2002, and you’ve

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Experiential Business Events: The ROI of Unconventional Team Building Activities

I’ll never forget attending my first “traditional” business conference – hours of PowerPoint presentations in a windowless hotel ballroom, forced networking over lukewarm coffee, and superficial conversations that led nowhere. But what if there was a better way to create meaningful professional connections and breakthrough business insights?

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The Ultimate Guide to Transformational Event Design: What Nobody Tells You About Strategic Discomfort

Have you ever wondered why some events create lasting transformation while others fade from memory before participants reach their cars? The answer isn’t in your centerpieces or your catering budget—it’s hidden in a counterintuitive truth that most event planners actively avoid. The secret? Strategic discomfort. When I interviewed Heather Wanninger two months ago, she shared

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The Strategic Partner You’re Missing: Why Professional Emcees Matter More Than You Think

Think about your last major event. You likely spent months selecting the perfect venue, curating exceptional speakers, and fine-tuning every detail of the attendee experience. But if you treated your emcee selection as a last-minute decision or assigned the role to a well-meaning volunteer, you might have inadvertently undermined all that careful planning. The Evolution

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