On this episode of the Event Innovator Show, host Phil Mershon explores the art of creating memorable events with Abby Rodriguez and Chandice Probst, founders of the Tastemaker Conference. Discover how these innovative event planners transformed a startup idea into the premier gathering for food creators and bloggers.
Learn actionable strategies for:
- Building an inclusive and diverse event community
- Designing creative sponsor activations that attendees love
- Fostering meaningful connections through pre-event and on-site networking
- Adapting to challenges like the COVID-19 pandemic
- Implementing feedback to continuously improve your event
Abby and Chandice share insights on listening to your audience, creating immersive experiences, and maintaining an abundance mentality in the competitive events industry. Whether you’re launching your first conference or reinventing an established event, this episode offers valuable lessons from two of the industry’s most innovative minds.
Tune in for expert advice on taking your event from ordinary to unforgettable. Perfect for event planners, marketers, and anyone looking to create impactful experiences in the ever-evolving world of live and virtual events.
Here is the registration link: https://whova.com/portal/registration/taste_202503/
Discount Code: PHIL50 will apply $50 off to any ticket type.
Abbey Rodriguez is the founder of Tastemaker Conference, and The Butter Half, a food blog that combines gluten-free recipes, herbal cooking, and holistic nutrition and wellness education for the whole family. Abbey has worked with hundreds of brands and organizations, providing recipe development, food photography, and influencer marketing consulting. Abbey is currently pursuing her Master’s degree in Sociology at George Mason University, where she is studying Digital Sociology, and using her background in the influencer marketing industry to inform her thesis, “The Politics of the Creator Economy.”
Chandice Probst is the COO of Tastemaker Conference and the bubbly personality behind both This Vivacious Life and Holiday Food and Fun. She is a food and entertaining blogger and the co-author of Gluten-Free on a Budget. Chandice’s work has been featured in print and online industry publications, as well as on television. As someone with Celiac Disease and a degree in exercise and health wellness, she has led the charge in hosting Celiac awareness nights with MLB and NBA teams around the nation. Chandice has been with Abbey since the first Tastemaker Conference in Salt Lake City and plays a crucial role in bringing education, experience, and community to life at each Tastemaker event.
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