Phil Mershon

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Creating a High-Touch Event for Advanced Content Creators: Lessons from the Flavor Media Summit

The landscape of food blogger conferences is crowded with events catering to beginners, but what happens when content creators outgrow basic “how-to” sessions? The Flavor Media Summit offers valuable lessons for anyone considering launching an advanced conference for experienced professionals. The Power of Finding Your Niche When Megan Porta and Melissa Erdelak launched their high-touch […]

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Beyond the Basics: Activations & Decor as the Secret Ingredients for Unforgettable Conference Experiences

Have you ever walked into an event and felt uninspired—like the organizers were only focused on the speakers and the content? Meanwhile, the surroundings felt like an afterthought. The truth is, attendees may remember great content, but they remember how you make them feel even more. When an event goes beyond the basics—using intentional activations

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