Phil Mershon

Event Audit

🔍 Event Strategy Audit Services to Elevate Engagement, ROI, and Memorability

An expert evaluation of your event’s structure, flow, and impact.


Is Your Event Just Good—Or Truly Unforgettable?

You’ve invested time, creativity, and budget into your event. But something tells you it could do more.

✅ More audience engagement
✅ More emotional connection
✅ More word-of-mouth buzz and lasting results

My event strategy audit service helps you identify what’s working, what’s falling flat, and how to unlock the full potential of your event.


🎯 Why Invest in a Strategic Event Audit?

Even successful events can miss opportunities to increase retention, connection, and return on investment. I help you optimize the event journey—from first impression to final goodbye.

With a professional event audit, you can:

  • Pinpoint gaps in audience engagement and event flow
  • Improve attendee satisfaction and event experience design
  • Enhance emotional impact and storytelling moments
  • Increase event ROI through smarter structure and programming
  • Transform your event from a schedule to a strategic experience

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✅ What’s Included in an Event Experience Audit

🧠 Strategic Insight

I evaluate your event using my IMPACT framework and the principles from my book, Unforgettable: The Art and Science of Creating Memorable Experiences—analyzing identity, content, atmosphere, and transformation.

📄 Comprehensive Report

You’ll receive a tailored audit report that’s clear, actionable, and prioritized. No generic checklists—just honest, focused recommendations for your specific event.

🤝 Expert Review Session

We’ll walk through the results together. You’ll walk away with clarity, confidence, and a plan to take your event to the next level.

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👋 Who This Is For

This audit is ideal for:

  • Event producers launching a new event
  • Marketing teams running high-stakes experiences
  • Conference planners seeking higher retention and impact
  • Corporate teams investing in employee or client-facing events
  • Anyone who wants to create a truly unforgettable experience

🙋‍♂️ Meet Your Event Strategy Consultant

Hi, I’m Phil Mershon—author of Unforgettable and a strategist behind some of the most impactful events in the industry, including Social Media Marketing World and events for Koch Industries.

For over 30 years, I’ve helped organizations design transformational event experiences that increase audience engagement, deepen emotional connection, and drive meaningful business outcomes.

Let’s make your next event unforgettable—for the people who attend and the goals you want to achieve.


🚀 Let’s Elevate Your Event

Want a fresh perspective before you launch? Need help turning feedback into action?
Let’s uncover what’s working—and what could work even better.

🎯 Book a Free 15-Minute Consult »

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