Phil Mershon

Phil Mershon

Founder/CEO of

Ready to transform your events?

Imagine 35% of your attendees signing up to return next year before they leave your conference? What if it was 40%? What would need to happen?

  • Speaker reviews need to improve dramatically. Check.
  • Net Promoter Scores need to be in the 90%. Check.
  • Customer experiences need to be unforgettable. Check.

Facing opportunities like these, Phil Mershon helps you transform your events rapidly and get the results you dreamed about.

Why?

Phil Mershon helps event organizers and thought leaders make their events unforgettable by crafting moments that captivate, inspire, and transform. His services range from event coaching and speaking engagements to customized experience design, all rooted in his Unforgettable Event Experience framework.

Phil Mershon, Founder of Unforgettable Experiences and Director of Experience for Social Media Examiner, has devoted his career to designing events that resonate. With years of experience, he offers a comprehensive suite of services, including coaching, keynote speaking, and strategic event design consultations. His book, Unforgettable: The Art and Science of Creating Memorable Experiences, provides insights and strategies for anyone looking to create events that foster engagement, increase revenue, and drive brand loyalty. Phil believes unforgettable events are crafted through deliberate experience design, and he’s here to show you how.

Blog

Recent posts

Designing Events with Soul: Humanizing the Experience for Lasting Impact

Discover proven strategies to design transformational event experiences that drive desired audience outcomes. Learn how to create unforgettable events that engage and inspire your attendees...

Creating Event Magic: The Strategy Behind Social Media Marketing World

Discover proven strategies to create unforgettable event experiences that captivate your audience and drive business results. Learn how to elevate your events and leave a lasting impression...

Crafting Immersive Experiences: The Art of Transformative Event Planning with Caroline Correia

Creating a transformative event experience is no small feat, especially for first-time organizers. As someone who’s been in the events industry for over three decades, I’ve seen firsthand...

Balancing Business and Culture: How Westland Insurance’s Summit Drives Engagement

Discover proven networking strategies and mentoring initiatives to help new hires thrive at your events. Learn how to build a supportive community and set your event attendees up for success...

Psychological Safety and Full Out: Keys to Broadway-Inspired Event Excellence

Discover how to create a psychologically safe environment that unlocks peak performance for your events and business. Learn proven strategies to build trust and empower your team to thrive...

Unconventional Connections: How Selective Attendee Vetting Elevates Event Experiences

Discover how to curate your ideal event attendees through a strategic application process, ensuring your event's success and impact. Read this blog to learn the proven techniques for vetting and...

About Phil

Phil Mershon helps event organizers and thought leaders make their events unforgettable by crafting moments that captivate, inspire, and transform. His services range from event coaching and speaking engagements to customized experience design, all rooted in his Unforgettable Event Experience framework.
  • Event Experience

    Strategies and frameworks for designing events that captivate audiences and create lasting memories, from beginning to end.

  • Customer Experience

    Techniques to engage attendees deeply, ensuring each interaction resonates and builds loyalty.

  • Event Musicology

    Insights on using music to enhance the event atmosphere, foster emotional connections, and support memorable moments.

Unforgettable is a blueprint on how to pay fanatical attention to the details and build a lasting experience in your industry or outside. Mershon’s magic applies to all business models. He shows how to turn mundane transactions into memorable moments.

John R. DiJulius III

Author of The Customer Service Revolution

There is only one thing marketers agree on: You must be different. Stand out. When it comes to events, Phil Mershon is the wizard. Consider this book your go-to guide for events success!

Mark Schaefer

Author of Marketing Rebellion

There is no quicker way to deepen relationships with customers or our team than creating an unforgettable event for them. All the more reason to get it right! Phil has systematized, categorized, and simplified the ultimate recipe for memorable events. Whether it’s a live Zoom conference, a small retreat for your team, running a large conference, or even throwing your next birthday party, Unforgettable needs to be at the top of your list.

Chalene Johnson

New York Times Bestselling Author of Push and Host of The Chalene Show

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