Are you ready to take your event marketing to the next level? In this episode, I sit down with Katie Brinkley, a social media strategist with two decades of experience and author of “Social Shift.” We dive deep into the world of community building and effective social media strategies for event organizers.The Power of CommunityHow...
Are you ready to take your events from good to extraordinary? In this episode, I sit down with Amanda Kaiser, a researcher and engagement expert who has conducted over 477 interviews to uncover the secrets of attendee engagement. We explore how to create memorable experiences that keep participants coming back year after year. The Heart...
Have you ever wondered what makes Broadway performances so captivating and transformative? In this episode, I sit down with Wendee Lee Curtis, a Broadway veteran with decades of experience, to uncover the secrets behind the magic of theater and how they can be applied to create unforgettable events. Wendee shares her journey from a young...
What happens when you bet everything on a dream that most people think is crazy? In this riveting conversation with content marketing pioneer Joe Pulizzi, we explore the high-stakes gamble that transformed the marketing world. Joe reveals how he maxed out credit cards to launch Content Marketing World in Cleveland (of all places!)—a decision that...
Ever sat through a presentation and thought, “This could have been an email”? In this episode, event experience veteran Phil Mershon unpacks the 12 critical mistakes even experienced speakers make—and provides practical solutions to transform your next talk from forgettable to remarkable. Drawing from witnessing hundreds of corporate presentations, Phil shares the patterns that separate...
What if the secret to building an unshakeable community isn’t another marketing funnel or content strategy, but something far more fundamental? In this eye-opening episode, I sit down with Dana Malstaff, founder of Boss Mom, who reveals the counterintuitive approach that helped her build a thriving community of entrepreneur mothers. You’ll discover why she begins...
Have you ever felt frustrated by traditional conferences? The endless parade of speakers, packed schedules, and limited opportunities for meaningful connections? I certainly have. That’s why I was intrigued when I heard about Vincent Pugliese’s innovative “unconference” concept. Vincent reveals how he transformed his frustration with typical conferences into a unique gathering that sold out...
What happens when a prison music program revolutionizes the symphony experience? Meet Holly Mulcahy, a disruptive force in classical music who’s transforming how orchestras compete in the Netflix era. As Concertmaster of the Wichita Symphony Orchestra and curator of audience engagement, Holly reveals how breaking down traditional barriers between musicians and audiences creates unforgettable live...
Picture this: You’re standing in a torrential downpour in the heart of Bryant Park, with just 42 days to launch New York City’s first-ever holiday market. Your client wants custom-built European-style chalets that would take months to manufacture. Oh, and you need 100 Christmas trees… four days before Thanksgiving. Welcome to the world of event...
Ever wonder why those “networking opportunities” at events often feel more awkward than authentic? In this enlightening conversation with professional friend-maker Baily Hancock, we uncover why traditional event networking falls short—and how to transform those moments into genuine connections that last. You’ll discover: Why the standard “cocktail hour networking” model fails most participants (especially introverts...