Phil Mershon

audience engagement

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The Science of Joyful Events: Designing Experiences That Catalyze Happiness and Business Results

Discover how prioritizing joy can transform your event into a resounding success – a must-read for event strategists and business owners looking to create unforgettable experiences. Click to learn the secrets of joyful event planning.

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How to Measure Event Success: What 50 Years in Events Taught David Adler

“I’ll never forget sitting in that State Department conference room, listening to Henry Kissinger drop what would become one of the most transformative insights of my career. He was speaking to then-Secretary of State Hillary Clinton about drinking from a “firehose” of information daily, and how the key to surviving it was building intellectual capital

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How Symphony Orchestras Can Compete in the Netflix Era

In an age where entertainment is available at the swipe of a finger, symphony orchestras face an unprecedented challenge. Netflix, Disney+, and other streaming platforms have transformed how people consume entertainment, leaving traditional performing arts scrambling to maintain relevance. But innovative leaders like Holly Mulcahy, Concertmaster of the Wichita Symphony Orchestra, are proving that live classical music can not only survive but thrive in the digital age.

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