Phil Mershon

Joshua Healey

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The Most Underrated Skill in Event Production: How One Producer Turned a Monsoon into Magic

When crisis strikes in event production, most people immediately think about logistics, backup plans, or technical solutions. But after interviewing Brooksie Hughes about the legendary launch of Bryant Park’s Holiday Market, I discovered something far more valuable: the ability to find joy in chaos. The Birth of a Crisis Picture this: It’s 2002, and you’ve […]

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Experiential Business Events: The ROI of Unconventional Team Building Activities

I’ll never forget attending my first “traditional” business conference – hours of PowerPoint presentations in a windowless hotel ballroom, forced networking over lukewarm coffee, and superficial conversations that led nowhere. But what if there was a better way to create meaningful professional connections and breakthrough business insights?

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The Ultimate Guide to Transformational Event Design: What Nobody Tells You About Strategic Discomfort

Have you ever wondered why some events create lasting transformation while others fade from memory before participants reach their cars? The answer isn’t in your centerpieces or your catering budget—it’s hidden in a counterintuitive truth that most event planners actively avoid. The secret? Strategic discomfort. When I interviewed Heather Wanninger two months ago, she shared

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The Strategic Partner You’re Missing: Why Professional Emcees Matter More Than You Think

Think about your last major event. You likely spent months selecting the perfect venue, curating exceptional speakers, and fine-tuning every detail of the attendee experience. But if you treated your emcee selection as a last-minute decision or assigned the role to a well-meaning volunteer, you might have inadvertently undermined all that careful planning. The Evolution

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From Tuscany to High Seas: The Science Behind Why Location Accelerates Learning

I recently watched a CEO try to take a Zoom call from a Tuscan villa. She had spent thousands to be there, yet found herself stuck in the same patterns she was trying to escape. That’s when it hit me – the power of location isn’t just about being somewhere beautiful; it’s about creating an

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The Science of Event Energy: What a Former DJ Knows About Creating Unforgettable Experiences

You’ve done everything right. The speakers are outstanding, the venue is perfect, the schedule is meticulously planned, and your event technology is cutting edge. Yet something’s missing. Despite checking all the boxes, your events still aren’t creating those electric moments of connection that transform attendees into passionate advocates. If this sounds familiar, you’re not alone—and

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The Psychology of Memorable Events: Why Small Touchpoints Matter More Than Big Budgets

As an event strategist who’s produced hundreds of events, I’ve noticed a fascinating trend: the most memorable moments often have little to do with how much money was spent. Instead, they’re connected to how people felt when they walked in the door, the unexpected delights they experienced, and the genuine connections they made. This insight

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Stop Managing Events, Start Orchestrating Experiences: Lessons from an Operations Expert

“Your checklists are killing connections.” When operations expert Jordan Gill dropped this bomb during our recent interview, I had to pause. Here was someone who built her reputation on systems and processes, telling me that over-managing events was actually destroying their impact. But here’s the revelation: There’s a fundamental difference between managing an event and

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