Phil Mershon

NAMM

Phil Mershon

Phil Mershon is a master of creating memorable event experiences that captivate audiences, boost retention, and drive revenue. Through his Unforgettable Experiences program, he teaches event planners to design gatherings that leave lasting impressions and build strong attendee loyalty.

Unconventional Connections: How Selective Attendee Vetting Elevates Event Experiences

Discover how to curate your ideal event attendees through a strategic application process, ensuring your event's success and impact. Read this blog to learn the proven techniques for vetting and...

How Symphony Orchestras Can Compete in the Netflix Era

In an age where entertainment is available at the swipe of a finger, symphony orchestras face an unprecedented challenge. Netflix, Disney+, and other streaming platforms have transformed how people...

The Most Underrated Skill in Event Production: How One Producer Turned a Monsoon into Magic

When crisis strikes in event production, most people immediately think about logistics, backup plans, or technical solutions. But after interviewing Brooksie Hughes about the legendary launch of...

Experiential Business Events: The ROI of Unconventional Team Building Activities

I'll never forget attending my first "traditional" business conference - hours of PowerPoint presentations in a windowless hotel ballroom, forced networking over lukewarm coffee, and superficial...

The Future of Conference Learning: Why Gamification is Transforming Professional Education in 2025

Discover how gamification is revolutionizing conference education. Learn why traditional formats fail and how play-based learning achieves 90% retention rates in professional development...

The Ultimate Guide to Transformational Event Design: What Nobody Tells You About Strategic Discomfort

Have you ever wondered why some events create lasting transformation while others fade from memory before participants reach their cars? The answer isn’t in your centerpieces or your catering...

The Strategic Partner You’re Missing: Why Professional Emcees Matter More Than You Think

Think about your last major event. You likely spent months selecting the perfect venue, curating exceptional speakers, and fine-tuning every detail of the attendee experience. But if you treated your...

Going Above & Beyond: When the Checklist Isn’t Enough

I’ll never forget when Blake looked at me and said, “I hate this event, but I was bored and wanted to get out of the office.”  That contradiction intrigued me. Which was it? Boring or good...

From Tuscany to High Seas: The Science Behind Why Location Accelerates Learning

I recently watched a CEO try to take a Zoom call from a Tuscan villa. She had spent thousands to be there, yet found herself stuck in the same patterns she was trying to escape. That’s when it...
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