
Phil Mershon
Phil Mershon is a master of creating memorable event experiences that captivate audiences, boost retention, and drive revenue. Through his Unforgettable Experiences program, he teaches event planners to design gatherings that leave lasting impressions and build strong attendee loyalty.
Build event teams that thrive through authentic relationship investment, empowering your events to weather any storm. Discover the strategies to create resilient, high-performing event teams in this...
Discover how to identify your event's true goals beyond just revenue, and create an event strategy that drives real business impact. Read this blog to learn proven strategies for event planning...
Discover proven strategies to prevent event team conflicts and foster seamless stakeholder communication for your events. Read this blog to learn how...
Discover how to create a psychologically safe environment that unlocks peak performance for your events and business. Learn proven strategies to build trust and empower your team to thrive...
Discover how to curate your ideal event attendees through a strategic application process, ensuring your event's success and impact. Read this blog to learn the proven techniques for vetting and...
In an age where entertainment is available at the swipe of a finger, symphony orchestras face an unprecedented challenge. Netflix, Disney+, and other streaming platforms have transformed how people...
When crisis strikes in event production, most people immediately think about logistics, backup plans, or technical solutions. But after interviewing Brooksie Hughes about the legendary launch of...
I'll never forget attending my first "traditional" business conference - hours of PowerPoint presentations in a windowless hotel ballroom, forced networking over lukewarm coffee, and superficial...
Discover how gamification is revolutionizing conference education. Learn why traditional formats fail and how play-based learning achieves 90% retention rates in professional development...