Have you ever wondered how to create truly engaging events that keep attendees coming back year after year? In this episode, I sit down with Jim Louderback, a veteran of the creator economy and event industry, to explore innovative strategies for audience engagement and event design.
Jim shares his wealth of experience from running VidCon, one of the largest creator-focused events in the world, and offers insights on how to craft memorable experiences for both in-person and digital audiences.
Reimagining Audience Engagement
We discuss Jim’s recent experiment at the National Association of Broadcasters (NAB), where he introduced:
- Post-panel roundtable discussions to foster deeper conversations
- Strategies for breaking down barriers between speakers and attendees
- The challenges of implementing new formats and lessons learned
Crafting Multi-Faceted Event Experiences
Jim reveals the complexities of managing multiple tracks within a single event, including:
- The importance of dedicated leadership for each track
- How physical space impacts audience experience
- Balancing distinct experiences for different attendee groups
Bridging the Digital Divide
As events continue to evolve, we explore:
- The unique challenges of producing engaging hybrid events
- Why digital experiences require a TV producer’s mindset
- Practical tips for elevating your online content without breaking the bank
Key Takeaways for Event Planners
- Start small and experiment with one or two high-quality digital sessions
- Consider creating highlight reels or “best of” shows for online audiences
- Don’t be afraid to take risks and learn from each iteration
Whether you’re planning your first event or looking to refresh a long-standing gathering, this conversation offers valuable insights into creating experiences that truly resonate with your audience. Jim’s candid reflections on both successes and missteps provide a roadmap for anyone looking to elevate their event strategy in today’s ever-changing landscape.
Follow Jim on LinkedIn: https://www.linkedin.com/in/jlouderb/