Phil Mershon

Captivate Podcasts

S1 E40: From Vision to Unforgettable: The Power of an Event Architect with Phil Mershon

Have you ever felt that your events are missing that special spark, despite flawless execution? In this episode, I share a game-changing concept that could revolutionize how you approach event planning: the role of an event architect. Drawing from my personal experiences and conversations with fellow industry professionals, I explore why bringing in an event […]

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S1 E39: Building Company Culture Through Corporate Summits with Cari Watson

Have you ever wondered how a rapidly growing company maintains its culture and keeps employees connected across hundreds of locations? In this episode, I sit down with Cari Watson, Senior Vice President at Westland Insurance, to explore how their annual Leadership Summit plays a crucial role in fostering connection, alignment, and growth. Building Culture Through

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S1 E38: From Contacts to Connections: Crafting Community for Your Conference with Katie Brinkley

Are you ready to take your event marketing to the next level? In this episode, I sit down with Katie Brinkley, a social media strategist with two decades of experience and author of “Social Shift.” We dive deep into the world of community building and effective social media strategies for event organizers. The Power of

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S1 E37: Crafting Magnetic Events Your Attendees Will Rave About: Insights from Amanda Lea Kaiser

Are you ready to take your events from good to extraordinary? In this episode, I sit down with Amanda Kaiser, a researcher and engagement expert who has conducted over 477 interviews to uncover the secrets of attendee engagement. We explore how to create memorable experiences that keep participants coming back year after year. The Heart

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S1 E36: Broadway Secrets for Electrifying Your Next Event with Wendee Lee Curtis

Have you ever wondered what makes Broadway performances so captivating and transformative? In this episode, I sit down with Wendee Lee Curtis, a Broadway veteran with decades of experience, to uncover the secrets behind the magic of theater and how they can be applied to create unforgettable events. Wendee shares her journey from a young

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S1 E35: From Maxed Credit Cards to Million-Dollar Events: The Joe Pulizzi Story

What happens when you bet everything on a dream that most people think is crazy? In this riveting conversation with content marketing pioneer Joe Pulizzi, we explore the high-stakes gamble that transformed the marketing world. Joe reveals how he maxed out credit cards to launch Content Marketing World in Cleveland (of all places!)—a decision that

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S1 E34: Beyond The Slide Deck: Transforming Forgettable Talks Into Unforgettable Experiences with Phil Mershon

Ever sat through a presentation and thought, “This could have been an email”? In this episode, event experience veteran Phil Mershon unpacks the 12 critical mistakes even experienced speakers make—and provides practical solutions to transform your next talk from forgettable to remarkable. Drawing from witnessing hundreds of corporate presentations, Phil shares the patterns that separate

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S1 E33: The 3-Minute Stare: How Vulnerability Creates Community That Lasts with Dana Malstaff

What if the secret to building an unshakeable community isn’t another marketing funnel or content strategy, but something far more fundamental? In this eye-opening episode, I sit down with Dana Malstaff, founder of Boss Mom, who reveals the counterintuitive approach that helped her build a thriving community of entrepreneur mothers. You’ll discover why she begins

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S1 E32: Reimagining Events Where Connections Trump Keynotes with Vincent Pugliese

Have you ever felt frustrated by traditional conferences? The endless parade of speakers, packed schedules, and limited opportunities for meaningful connections? I certainly have. That’s why I was intrigued when I heard about Vincent Pugliese’s innovative “unconference” concept. Vincent reveals how he transformed his frustration with typical conferences into a unique gathering that sold out

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S1 E31: Symphony’s Secret Weapon: Connection with Holly Mulcahy

What happens when a prison music program revolutionizes the symphony experience? Meet Holly Mulcahy, a disruptive force in classical music who’s transforming how orchestras compete in the Netflix era. As Concertmaster of the Wichita Symphony Orchestra and curator of audience engagement, Holly reveals how breaking down traditional barriers between musicians and audiences creates unforgettable live

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