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Your event ends on Thursday. By Monday morning, it might as well never have happened. Harsh? Perhaps. But according to customer experience expert Brittany Hodak, we’re facing a crisis in event engagement that goes far deeper than attendance numbers or day-of satisfaction surveys. “The biggest threat that you have is something that may not be […]

When was the last time you danced at a business conference? If you’re like most people, the answer is probably never. But after speaking with event innovator Sigrun, I’m convinced we’re missing a crucial element in our event strategies. Her recent client conference in Zurich not only achieved record-breaking sales but created transformational moments that

In a world drowning in PowerPoint presentations and endless Zoom meetings, event organizers face a critical challenge: how to create truly memorable experiences that transform audiences and drive lasting impact. Recent neuroscience research reveals that traditional presentation formats may be working against our brain’s natural learning processes. But there’s hope – and it might come

The landscape of food blogger conferences is crowded with events catering to beginners, but what happens when content creators outgrow basic “how-to” sessions? The Flavor Media Summit offers valuable lessons for anyone considering launching an advanced conference for experienced professionals. The Power of Finding Your Niche When Megan Porta and Melissa Erdelak launched their high-touch

Have you ever walked into an event and felt uninspired—like the organizers were only focused on the speakers and the content? Meanwhile, the surroundings felt like an afterthought. The truth is, attendees may remember great content, but they remember how you make them feel even more. When an event goes beyond the basics—using intentional activations